What the Heelys This?

26 04 2007


Just recently looked up info on this shoe/roller-skate hybrid called the Heely out of curiosity (and I wanted to know what the kid that almost ran me over in Target was wearing) and I was surprised how long they’ve been actually around. Created in 2001 by Roger Adams (native of Tacoma, WA by the way) his first prototype was actually a pair of Nikes, and using a hot butter knife he cut the heels out of them, cranked a rod through ’em and used skateboard bearings for rollers. Amazing! Sorry if I sound like I just walked out of a cave.

Then I thought about the positives and negatives about these things and how much of an impact they would have in our society:

-Convenience. Don’t have to switch between shoes and skates/roller-blades. Now every household closet will have an extra space or two to put more useful things like more shoes.
-Instead of running away from somebody you can roll away as fast as you can… that is unless your pursuer has heelys too then you’re screwed.
-Motivates kids to do something outside instead of sitting around indoors doing useless things like playing video games and studying .
-Accessible to everyone, there are no weight restrictions (oddly) whatsoever.
-They look like ordinary street shoes…it’s not like moon-shoes where people can see how much of a total freak you are.
-It’s a fad. People like them.

-It’s  a pair of Vans with wheels in them. The novelty probably wears thin after 10 minutes of gliding in circles after realizing every mall, store, school, and every other public place has banned the use of them.
-Heelys will cause a generation of  children to eventually lose their ability to use their legs.
-Walking to rolling involves just shifting your weight. I don’t know exactly how that works but what I picture is a kid accidentally rolling off an edge of a cliff while leaning or bending over. Can that happen?
-Yes! Actually no, but there’s a story of 12 year-old boy who got hit by a car while rolling in a pair of these in London. He now has permanent brain damage. Yikes.
-Heelys for Adults. I have never seen and I don’t think I ever will see a grown adult wear a pair. And when I say adult I mean over 16 years-old. 
-Roller skates, Roller Blades, and Skate Rinks will become obsolete. Oh wait, they already are.
Hm, to sum it up Heely is something that you’d think “Hey, I could’ve thought of something like that” but at the same time it’s so mundane almost to the “wth” point. Or perhaps I’m jealous of this multi-million dollar idea…


Pepsi lends Coke a helping hand

23 07 2006

While reading the July 17th issue of Time magazine,I read an excerpt where it explained how Joya Williams, a secretary at Coca-Cola, somehow managed to get a hold of some of Coke’s secret recipes for a few of their drinks and afterwards tried to sell them to Pepsi. Not only that, she along with two other conspirators were requesting an asking price of $15,000 for sensitive info regarding future promotions and a whopping $75,000 for a recipe of a drink that hasn’t even been released to the public yet. I can’t help but imagine someone just waving a little piece of paper with a list of ingredients scrawled in chicken scratches and asking Pepsi officials for 75k in cold cash. Consequently, Pepsi did contact Coca-Cola about the deal, and in turn Coca-Cola contacted the FBI where they were able to locate these no gooders and promptly arrest them. It just goes to show how morals can still exist even in cut-throat rivalries such as Coke and Pepsi. Oh, and the article also brought up the age old question…was cocaine an ingredient in the original cola? Coca Cola officials have always denied this accusation, and the recipe for the original cola was not among the recipes that were stolen so it looks like we still can only speculate…but one things for sure, Coca Cola owes Pepsi one.